Profit and loss for ecommerce
See what your ecommerce store really keeps.
Real-time P&L tracking, automated cost syncing, and powerful analytics – built exclusively for eCommerce sellers.
- Free tier available
- No credit card required
- Cancel anytime
- Net profit
- $11,935
- Up 10.0%vs prior 4 weeks
- Total revenue
- $48,250
- Up 4.9%612 orders
- Net margin
- 24.7%
- Up 1.1 ptsvs prior 4 weeks
- Refund rate
- 2.9%
- 18 of 612 orders
Net profit by week
Last 12 weeksWhere your revenue went
% of revenue- Revenue$48,250100%100%
- COGS−$20,26542.0%42.0%
- Fees−$1,6903.5%3.5%
- Shipping−$4,2158.7%8.7%
- Ad spend−$8,76018.2%18.2%
- Refunds−$1,3852.9%2.9%
- Net profit$11,93524.7%24.7%
| Order | Status | Net profit |
|---|---|---|
| #10482 | Completed | +$31.40 |
| #10481 | Processing | +$14.85 |
| #10480 | Refunded | −$12.40 |
The problem
Revenue is easy to see. Profit isn’t.
Your store shows your sales. Your margin hides in the costs it doesn’t track, and most sellers rebuild a spreadsheet every month just to find out what they kept.
- Scattered costs. Ad accounts, payment processors, carriers and suppliers each hold part of the picture.
- Hidden losses. Refunds and cancellations quietly eat into revenue.
- Fragile spreadsheets. One change in ad spend or stock and the month-end file breaks again.
Where $48,250 of revenue went
- Revenue$48,250100%100%
- COGS−$20,26542.0%42.0%
- Payment fees−$1,6903.5%3.5%
- Shipping−$4,2158.7%8.7%
- Ad spend−$8,76018.2%18.2%
- Refunds−$1,3852.9%2.9%
- Net profit$11,93524.7%24.7%
How it works
From connected store to clear decisions
Connect your store
Paste your store address and a read-only WooCommerce API key. There is nothing to install, and PLManager never writes to your store.
Add your real costs
COGS, ad spend, shipping, fees and refunds come pre-loaded as smart defaults. Add, rename or remove any cost or income category.
See true net profit
Your orders sync in the background and your net profit appears on your dashboard. Edit a cost and profit updates instantly.
Decide with confidence
Compare periods, spot the costs eating your margin, and export P&L reports on Pro.
Profit dashboard
Net profit, not just revenue
Stop guessing your margins. PLManager gives you a live view of profit, costs, and ROI across all your products and channels.
Pick today, this week, this month, this year or any custom range.
- Profit margin tracking
- Cost breakdown analysis
- Revenue trend forecasting
Profit KPIs
- Total revenue
- $48,250
- Up 4.9%vs last month
- Total orders
- 612
- vs 588 last month
- Net margin
- 24.7%
- Up 1.1 ptsvs last month
- Refund rate
- 2.9%
- 18 of 612 orders
COGS method: % of revenue
WooCommerce sync
Connect once. Stay in sync.
From order syncing to expense categorization, PLManager automates the tedious work so you can focus on growing your business.
- Auto order import
- Cost auto-categorization
- Instant profit alerts
Your WooCommerce store
- Order totals
- Statuses
- Dates
- Refunds
Nothing is installed on your store.
PLManager
Net profit, last 4 weeks$11,935
SyncedCore eCommerce tools
Everything you need to run a profitable store
PLManager connects your store, calculates your true profit, and delivers actionable insights – all in one powerful dashboard.
P&L Builder
Visualize your true profit after COGS, fees, shipping, and ad spend – updated in real time.
Store Sync
Visualize your true profit after COGS, fees, shipping, and ad spend – updated in real time.
Transaction Tracking
Visualize your true profit after COGS, fees, shipping, and ad spend – updated in real time.
Smart Reports
Visualize your true profit after COGS, fees, shipping, and ad spend – updated in real time.
What you get
Everything between revenue and net profit
One place for your orders, your costs and the profit that’s left.
All plans
P&L Builder
Your income and cost categories, your way. Edit any cell and net profit updates instantly.
All plans
Any period
Today, this week, month, year or a custom range.
All plans
Transaction log
Every synced order, manual entry and import in one searchable list.
All plans
Manual entries
Add any cost or income entry manually — ad spend, packaging, freelancer fees. Unlimited on every plan, including Free.
Pro
CSV import
Upload WooCommerce or Shopify CSV exports. Drag-to-map columns. Duplicate detection prevents double-counting on re-import.
Pro
Reports and export
Monthly and yearly P&L reports. Export to PDF or CSV.
Accurate by default
Every order status, counted correctly
PLManager reads each order’s WooCommerce status and treats it the same way every time.
Every figure traces back to an order or an entry you can open.
| WooCommerce status | In your P&L |
|---|---|
| CompletedProcessing | Counted as revenue |
| PendingOn hold | Left out until paid |
| CancelledRefunded | Subtracted |
| Failed | Ignored |
Your data
Read-only by design
- Read-only connection. PLManager only reads orders. It never creates, edits or deletes anything in your store.
- Encrypted credentials. API credentials are encrypted with AES-256.
- Nothing to install. Connect by pasting read-only API credentials. Nothing is installed on your site, so there are no plugin conflicts.
- Isolated by account. Multi-tenant isolation means your data is never visible to any other user.
- Your data isn’t for sale. Your store data is never sold, shared, or used to train anything.
Built for every seller
Trusted by 2,000+ eCommerce sellers worldwide
From solo dropshippers to multi-store operators, PLManager helps sellers of all sizes understand and grow their profits.
Dropshippers
Track ad spend vs. profit per product and know exactly which items are making you money.
Brand owners
Get a clear P&L picture across all SKUs and channels to make smarter growth decisions.
Multi-store sellers
Manage multiple ecommerce stores from one account – unified reporting, zero confusion.
Agency managers
Manage client stores, generate P&L reports, and deliver white-label insights at scale.
2,000+ Happy Sellers
Real results from real sellers
See how eCommerce sellers use PLManager to finally understand their numbers, cut losses, and grow profitable businesses.
Rated 5 out of 5
“Our profit visibility increased by 45% after switching to PLManager. The automated sync saves us 15 hours weekly that we used to spend on spreadsheets.”
Sara Mitchell
eCommerce Store Owner
Rated 5 out of 5
“PLManager helped us identify our losing products fast. We cut underperformers, doubled down on winners, and our net profit grew by 38% in just 3 months.”
James Carter
Multi-store Operator
Rated 5 out of 5
“The P&L builder is a game changer. I finally see real profit after fees, ads, and shipping. Ad ROI clarity alone boosted our margins by 28%.”
Leila Hassan
Dropshipping Entrepreneur
Rated 5 out of 5
“Managing 4 WooCommerce stores from one dashboard is incredible. Real-time data lets us make faster decisions – our overall revenue grew by 42% this year.”
Daniel Reyes
Agency Owner
Rated 5 out of 5
“I used to dread month-end reconciliation. Now PLManager does it for me automatically. Zero errors in my last 6 monthly reports and hours saved every week.”
Nina Petrov
WooCommerce Seller
Rated 5 out of 5
“PLManager’s reporting helped us reduce costs by 15% and identify our top 10 profit-driving SKUs. Client satisfaction on our agency side improved by 45%.”
Alex Thompson
Brand Manager
Pricing
Start free. Upgrade when you need the full picture.
Whether you’re a solo seller or running multiple stores, PLManager has a plan that fits your business and your budget.
Free
Get started for free — no credit card required.
$0/month
What’s included
- 1 WooCommerce store
- P&L dashboard + transaction log
- Up to 5 custom P&L fields
Pro — Monthly
Full power for serious sellers. $190/yr saves 45%.
$29/month
What’s included
- Everything in Free
- Full order history + unlimited P&L fields
- CSV import, reports & PDF export
- Priority support
Pro — Annual
Same Pro plan, billed yearly. Save 45%.
$190/year
What’s included
- Everything in Pro
- Billed as $190 once a year
- Save $158 vs monthly billing
Questions
Your questions, answered
New to PLManager or have questions about how it works? Find answers to the most common questions below.
Is there a free plan available?
Yes! PLManager has a completely free tier — no credit card required. Connect 1 WooCommerce store, view your last 30 days of order history, and use up to 5 custom P&L fields for as long as you want.
Can I change my plan later?
Absolutely. You can upgrade or downgrade your plan at any time from your account settings. Changes take effect at the start of your next billing cycle.
What is your cancellation policy?
You can cancel at any time with no penalties. Your account remains active until the end of your billing period, and you won’t be charged again.
Which store platforms does PLManager support?
PLManager currently supports WooCommerce via its REST API — no plugin install required on your store. Shopify, PrestaShop, and OpenCart integrations are on the roadmap for Phase 2.
How does billing work?
Billing is monthly or annually. You’re charged per account, not per store. Annual billing saves you 45% compared to monthly billing ($190/year vs $348/year).
How do I change my account email?
You can update your email address anytime by going to Account Settings inside your PLManager dashboard after logging in.
Start in minutes
Find out what you really kept last month.
Connect your WooCommerce store, import your data, and see your real profit in under 10 minutes. No accountant needed.