Guides & tools
Guides and tools for ecommerce profit
Plain answers to the questions that decide what your store really keeps, starting with WooCommerce.
WooCommerce profit margin calculator
Net profit and margin on an order after product cost, payment fees, shipping, ad spend and refunds, plus your break-even ROAS.
Open the calculator →Free templateProfit and loss statement template
A monthly P&L in Excel and Google Sheets, with lines for COGS, payment fees, shipping, ad spend and refunds, and a worked example.
Get the template →GuideEcommerce profit and loss statement
The P&L format for online stores, a complete example month, and how to read gross margin, contribution margin and net profit.
Read the guide →GuideHow to get a real profit report from WooCommerce
What WooCommerce Analytics shows, why native COGS isn’t a profit report yet, and three ways to build one.
Read the guide →GuideWooCommerce order statuses explained
What each status means in WooCommerce’s own words, and which ones count as revenue in your P&L.
Read the guide →ComparisonMetorik alternative for WooCommerce profit
A sourced, side-by-side look at Metorik and PLManager: setup, what each covers and what each costs.
Read the comparison →